Digital Marketing Specialist Job

Key responsibilities:

1. Running Google Ads Campaigns: Having deep knowledge of Google Tag Manager (GTM), Google Analytics, and Google Ads setup is essential
2. Creating and optimizing Google Ads campaigns to drive relevant traffic and achieve campaign objectives
3. Understanding of keyword research, ad copywriting, bidding strategies, and audience targeting within Google Ads
4. Running Facebook Ads Campaigns: Knowing setting up Facebook Pixel and Facebook Ads Manager
5. Creating, managing, and optimizing Facebook ad campaigns to reach the target audience effectively
6. Understanding of ad formats, audience targeting options, and campaign objectives available on the Facebook advertising platform
7. Data analytics and continuous optimization: Having strong skills in data analysis to monitor campaign performance, identify trends, and derive actionable insights
8. Implementing changes based on data analysis to optimize campaign performance and maximize ROI
9. Having familiarity with A/B testing methodologies to experiment with different campaign elements and improve results
10. Developing short-term & long-term brand strategy: Creating brand awareness and engagement through digital marketing channels
11. Crafting short-term and long-term brand strategies aligned with business objectives
12. Identifying opportunities for brand growth and differentiation in the market
13. Collaborating with cross-functional teams to ensure brand consistency across all touchpoints

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