1. Develop, execute, manage, and analyze all aspects of the company s paid marketing strategy across the following channels: Google, YouTube, Facebook & Instagram
2. Create and manage campaigns on Google Ads (Search, Display, Video), Facebook Ads Manager, Bing Ads, Quora Ads & Linkedin Ads Manager
3. Do consumer profiling to define Target Audience & draw Consumer insights & map digital touchpoints for all Paid Media Channels
4. Write and test strong ad copies/content for all platforms
5. Be proficient in MS Excel & Google Sheets for any type of database cleaning before uploading them to the Facebook custom audience
6. Monitor and analyze cross-channel (Google, Facebook, Instagram, Bing, etc) tracking & conversions in our CRM to optimize media buying and identify new growth opportunities
7. Monitor and analyze metrics on all channels (Google, Facebook, Instagram, Bing, etc) to track campaign performance, targets, and goals, including providing detailed ROI analysis and forecasting based on the Ad spends
8. Giving a brief to the designer on how the creative/video will look for any paid media channel
9. Ideate and strategize landing page content for lead generation and ads
10. Have a knack for on-page and off-page SEO & an overall understanding of digital marketing
Every human problem in recent times has been answered with a digital solution, be it Facebook, Uber, Amazon, etc. The success of these companies is in the fact that they all understood the importance of making sure every digital aspect of their product was of the best quality. Developing a successful solution requires a high level of coding, a sophisticated design, a well-planned digital marketing strategy, and a viable e-commerce channel to sell the final product. We have thus developed specialized schools for each of these areas to provide world-class knowledge and skills in every area of the digital universe.
